Samsung’s need for a severe overhaul to its premium Galaxy S range seems to have been addressed with the latest series of flagship S10 models.
Four versions were announced ranging from the much-needed introduction of a cheaper version S10e, through to the S10 and S10+ updates, to a 5G-capable smartphone.
Trading on the triumvirate of “display, camera, and performance”, the new devices make full use of a new dynamic AMOLED display with Infinity ‘O’ design, and ultrasonic fingerprint sensor (in all but the S10e) providing a more seamless experience. Pro-grade cameras are used across the series with 3 cameras – zoom, wide and ultra-wide – on the 10 and 10+ while wireless power share is also included.
“These models should allow Samsung to re-stimulate sales, improve ASPs, and compete more effectively against Apple and the continuing rise of Huawei. It now has a vital selection of models across price tiers and functionalities that should appeal to a much wider range of consumers.”, said David McQueen, Research Director at ABI Research.