Apple is looking for partners to launch Apple pay in India

- Adrian Ungureanu
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It seems that Apple now seeks to launch its digital payment service – Apple Pay – in India and their are looking for partners to do so.

The company may launch Apple Pay service in India in near future, Apple’s senior vice president of Internet Software and Services, Eddie Cue told the Mint.

Apple is currently eyeing partnerships with existing digital payment service providers such as Paytm to integrate its payment services, rather than building a customised payment solution from scratch to meet the requirements. Cue did not mention a specific date for the Apple Pay launch in India.

According to FoneArena, The digital payments space in India started getting crowded post demonetization. Samsung launched Samsung Pay digital payment service earlier this year in India. Last month, Google launched Tez UPI-based mobile payment service in the country. India is an important market for Apple. The company recently started production of its iPhone SE model in Bengaluru and also launched an app accelerator. Last week, Apple Music teamed up with A R Rahman to set up 2 music labs in India.