Apple buys facial recognition technology company RealFace

- Adrian Ungureanu

RealFace is the newest acquisition for Apple which has bought the Israeli company that is specialized in cybersecurity and facial recognition technology.

RealFace is a young company was established in 2014, but its technologies has caught Apple’s eye and now they we’re bought for “a couple of million dollars”, according to Times of Israeli. The deal looks awfully cheap.

Specially when we know that many rumors said that Apple will replace the fingerprint sensor with facial recognition technology. Apple decided to eliminate de Home button for the anniversary iPhone. RealFace would’ve made a lot more money if they would’ve licensed their technology.

Another interesting fact about this transaction is that Apple seems to like the young Israeli tech companies. RealFace is the forth Israeli company to be bought be Apple in the past few years. In 2011, Apple bought flash memory manufacturer Anobit, then in 2013 the finished the acquisition of 3D sensor company PrimeSense in 2013, and in 2013 they got camera tech firm LinX.