It seems that the Chinese brands are on a boost of confidence, as their smartphones are thriving on Asia. As their business are going very well in Asian markets they seek to expand, so Europe and Africa are the closest territories.
After Xiaomi which already started its expansion plans, now Vivo wants a share from the European markets. They also want to expand in African markets, too. And the latest information says they want to start expanding starting next year.
Vivo is part of the BBK Electronics group, which also holds the Oppo and OnePlus brands.