Twitter’s plan for 2014 focuses on encouraging newcomers to get involved in the platform, by reducing the number of steps it takes to sign up, and by suggesting people who are more likely to follow them back.
CEO Dick Costelo says that Twitter users are much more likely to engage in the platform when they connect to at least three other people who also follow them back. No more focusing on celebrities from who you will never get a positive feedback to your follow request anyway.
During the Goldman Sachs Technology and Internet Conference, Costelo said that the company is also experimenting with more ideas, including additional cards and commerce possibilities for the advertisers. This strategy, according to Costelo, included field research about users and date about how they actually use the product.