Twitter to start testing paid emojis, with Coca-Cola as its first client


So far, Star Wars, Dominos and other famous brands did not pay anthing for getting their own emoji on Twitter, but Coca-Cola becomes the first brand to do this, as part of a paid Twitter campaign, based on paid advertising.


For example, the #shareacoke campaing will have its own emoji, nothing special than the other emojis that already exist. Nevertheless, the main idea of this hashtag is to represent a potential revenue source for the company.

Source: engadget