The protection of endangered species becomes the more effective as it adapts to the technological needs and advantages, simply because the information gets faster to the people as they are permanently connected to multiple technologies. When these endangered animals are projected on a 33-floors building, then the message becomes even more efficient.
A collaboration between Oceanic Preservation Society and Obscura Digital made possible the projection of a 5K video on the most famous skyscraper from New York, Empire State Building. The project, named Projecting Change, offers to all the passers information regarding the animals that are in danger, all this with the help of 40 projectors. Check out the video below to see the whole event.