- Telekom Romania launches an innovative campaign to promote its special Christmas offers
- The campaign’s slogan is “Share your story and make a surprise out of it”
- The campaign also includes an online platform with user-generated content, www.shareuiestefericit.ro
Christmas Holidays are that time of the year when joy can take many different shapes, whether it’s about offering a gift or sharing an amusing or thrilling video on social media channels.
The concept of the campaign is based on the premise that, even if the stories experienced during Christmas are authentic, greetings are based on clichés which we could replace with unconventional wishes. Without attempting to replace the charm of traditional greetings, the campaign aims to challenge ingenuity and imagination of those young at heart, by inviting them to become stars through their Winter Holidays stories.
Telekom Romania aims to build an authentic brand interaction, based on an original communication concept: “Share your story and make a surprise out of it”. Starting from the essence of its brand, EXPERIENȚE ÎMPREUNĂ, Telekom Romania campaign aimed at promoting the special Christmas offers is an original one, with a strong presence in online, traditional media (audio-visual, outdoor and print), inside and outside store dressings and others.
“It is never too early to get into the spirit of Winter Holydays by sharing experiences together to surprise friends and family in an unexpected way. Your experience becomes an unconventional Christmas greeting if you share it with us. Visit www.shareuiestefericit.ro and post your story as an image, text or video in the predefined file formats. Once you’ve created your greeting card, you can share it with you friends via e-mail, Facebook, Twitter and many others. Moreover, we will select the most interesting and original greetings and include them within the TV and outdoor campaign to promote Christmas offers, as a reward for our users’ creativity”, stated Todor Dimitrovski, Brand and Communication Director, Telekom Romania operations.
Users are invited to upload on www.shareuiestefericit.ro their most special, funny and thrilling stories. Also, here users can find more content on the topic.
With the new Telekom Romania Mobile Communications Christmas offer, new and existing customers, both postpaid and prepaid users, can benefit from attractive bonuses and gadgets at special prices, in order to share stories without worries.