Telekom Electronic Beats arrives on the Romanian music scene

- Adrian Ungureanu
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Telekom brings in Romania Telekom Electronic Beats (TEB), one of the most expressive and dynamic electronic music projects in Europe, and gives the beat to the best parties in town.

The project will kick off April 13-14, with a series of concerts in Control Club, Bucharest, where TEB presents big names in the international electronic music – George Evelyn, the DJ and electronic music composer from England, the man behind the famous British band Nightmares On Wax and Modeselektor, the German electronic music duo consisting of Gernot Bronsert and Sebastian Szary. The line-up will be completed by local artists Golan, YellLow, Otherside & Temple Invisible.

Open-doors to concerts starts 19.30 hours, and the price for a ticket will be 40 lei and 70 lei the two-days pass. Tickets are available on eventbook.ro.

The European music & lifestyle project in Romania brings the local website www.electronicbeats.ro, international and local events, own or affiliated parties, which will be announced on the website, as well as on TEB Facebook page.

„We first liberated the Internet, then the banking, now its music’s turn. We want to liberate emotions and feelings, and, nonetheless, an attitude. Telekom Electronic Beats goes beyond just a musical state of mind, it represents a 360 degrees life style experience for millennials, as well as for the adults for whom their youth is linked to electronic music experiences. By bringing Telekom Electronic Beats on the local market, we want to put Romania on the map of the coolest urban experiences in Europe and help people make connections and experience through music”, said František Mala, Chief Commercial Officer Residential Marketing & National Sales Romania.

Telekom Electronic Beats will offer Romanian electronic music and lifestyle fans qualitative digital content on the TEB platform. Moreover, they will stay connected to the latest cultural trends in tech, music, design, fashion, arts. The platform will host more than 60% local content and the rest, international topics.

About Telekom Electronic Beats
Telekom Electronic Beats programme was developed in Germany, the heart of electronic music parties in the continent, in 2000, as Deutsche Telekom’s standard for international music and lifestyle content marketing. Telekom Electronic Beats owns an innovative media portfolio, produces its own festival series and live events all across Europe, while serving innovative Telekom products and services.

The program extended its local outlets from Germany to Poland, Hungary, Albania, Macedonia, and in Romania.