Amazon surely started a new trend when they brought Alexa into US homes in a physical form, via Echo. Now other big companies follow the trend, like Google or Apple. There’s also Harman Kardon, a Samsung owned-company, that put Cortana into Invoke.
But Samsung plans to bring its own virtual assistant-powered smart speaker. Of course that assistant is Bixby. The project faces delays as its core technology isn’t even done yet. The project was code named Vega, but its features and specifications haven’t been decided yet.
The Bixby speaker is getting into a crowded market – most recently Apple’s HomePod and Harman Kardon’s Cortana-powered speaker joined Amazon’s Alexa and Google’s Home.