Samsung Mobile PIN, Premium Pop-up Experience Space launches to introduce the GALAXY S III


Samsung Electronics Co., Ltd, a global leader in wireless communications, today announced the launch of the Samsung Mobile PIN, an innovative new space that will be one of the first European locations to sell  the GALAXY  S III,  starting in London from May 29th.

To celebrate the launch of its new flagship smartphone, the GALAXY S III, Samsung Mobile PIN offers the first premium pop-up experience space. The Samsung Mobile PIN will encourage consumers to fully interact with the latest intuitive technology and to try out Samsung solutions. The conceptual idea of the PIN is a moving landmark experience like a pinpoint on a map.

Younghee Lee, Samsung’s Senior Vice President and Head of Global Marketing at Mobile Communications Business, said, “We welcome everyone to this dynamic and energetic place to fully experience and enjoy all the core features of Samsung mobile products”.


Visitors to the Mobile PINs will meet fully trained staff members who are on hand to share their product knowledge and provide demonstrations, allowing customers to try out Samsung’s smart mobile devices, functions, services, and apps.

 The first two Samsung Mobile PINs will open on May 29th in London at Westfield Shepherd’s Bush and Old Spitalfields Market.  During the summer, Samsung will launch two additional PINs in Hyde Park and Olympic Park.

Samsung Mobile PIN Design

Samsung Mobile PIN is a unique glass-housed engineering marvel that is easily moved to different locations. One of the more prominent exterior features of the PIN is its walls, built with a two-way customized mirrored glass. Within the PIN, the furniture has been specially designed for showcasing the product experience and for being flexible and expandable to fit perfectly in any location.