The popularity of Samsung’s latest high-end smartphones, the Galaxy S8 series, is higher than expected, as the company’s mobile division chief, DJ Koh said that pre-orders for the flagship device reached 728,000 units in just seven days in South Korea.
“Initial market response (for the Galaxy S8) is better than expected,” Dong-jin Koh, president of Samsung’s mobile communications business, said at a media briefing. “I think the Galaxy S8 will be the first device to regain customers’ trust and love,” he said.
These results are better than expected. The company broke its previous record in less than two days after the start of pre-order campaign. Samsung anticipated record pre-orders for its new flagships, but somewhere around 400,000 units for the entire campaign which started on April 7 and will end on April 17.
Given the current pace, pre-orders for the Galaxy S8 series may top 1 million units, as Samsung need to find just some 220,000 more buyers to reach this historical milestone.