Samsung has updated its sales target for it new flagships series, the Galaxy S9, for this year.
The objective is (and not very) optimistic. Last year, when it launched the Galaxy S8 series, Samsung hoped to sell 60 million units, setting a new record in the history of the company, but that has not happened.
They sold about 41 million units. It is not a poor result considering the higher prices than the previous series, but it was far below expectation.
Now it hopes to sell 43 million Galaxy S9 and S9+ models. That means Samsung has higher expectations than the previous series.
But sales didn’t seem to have started as strong as last year, and market expectations are not very high, especially as apart from the cameras, the new Galaxy S9 and S9+ do not bring any major improvements and changes in comparison with Galaxy S8 and S8+. In addition, the new phones are very similar to last year’s models and are more expensive.
It remains to be seen whether Samsung will or may not achieve their goal.