Samsung became insignificant on the Chinese market as local brands thrive

- Adrian Ungureanu

Samsung dominated China a few years back, but the local brand kept on increasing their sales an over took the two giants of the global smartphone market, Samsung and Apple.

But will Apple still is among the top 5 biggest vendors in China, Samsung is almost completely out of the picture and became insignificant in the battle at the top.

According to the latest report made public by Strategy Analytics, Samsung ranked ninth in the world’s largest smartphone market, with a 2 percent share in the third quarter. This share is predicted to further drop to 1.6 percent in the fourth quarter, according to SA.

Now Huawei, Xiaomi, Oppo, Apple and Vivo dominate the market, but Apple is about to be overtaken by Vivo. The combined share of the four Chinese companies stood at 66 percent during the third quarter.

“It seems almost impossible for Samsung to upend the Chinese smartphone market reorganized by local firms with quality products and affordable prices,” said Lee Byung-tae, a professor at KAIST College of Business.

“Since successful Chinese firms are expanding their presence in budget smartphone markets, including India, Samsung and LG’s global presence will shrink further unless they secure competitiveness against Chinese firms.”

Samsung cut around 20,000 jobs in China over the past two years and replaced the head of its Chinese unit in spring amid weak sales.

Meanwhile, Samsung’s rival Apple was the only foreign brand in the top five in China. It had a 7.2 percent share in the third quarter but the figure is expected to rise to 10.7 percent due to its upcoming 10th anniversary smartphone iPhone X, according to Strategy Analytics.