Romtelecom and COSMOTE Romania get ready to launch services as part of the Deutsche Telekom family, using the “Telekom” identity.
Romtelecom and COSMOTE Romania will bear new commercial names associated with Deutsche Telekom, which will be communicated in due time, after all legal steps are completed. Germanos Telecom Romania, Sunlight Romania Filiala Bucuresti,NextGen and Telemobil companies’ names and brand identities will not be changed.
Continuity of service won’t be affected in any way. Existing services and products, be it fixed or mobile, for both residential and business customers, will be maintained. Moreover, once the new “T” brand is launched, Romtelecom and COSMOTE Romania’s customers will enjoy a new and enriched experience and benefit from new offers and promotions.
Rebranding is a multifaceted process towards the complete brand identity change to the new global brand. It involves activities such as the re-design of shops, new innovative products and services, communication campaigns, common online presence and many more.
Both companies envisage a seamless transition to the new brand, with all necessary and related activities concluded well in advance of the official launch.
Following the decision of the Extraordinary General Shareholders’ Meeting of OTE on April 30th, 2014, the two companies, which are controlled by OTE Group where Deutsche Telekom has a 40% share, have kicked off the process for the adoption of the Telekom brand. The aim is to have it completed this autumn.
“We are really proud to bring to Romania the full spirit of our Deutsche Telekom family. Up to now, we have capitalized on the force and reputation of beloved names, such as Romtelecom, COSMOTE and OTE and this was the ground of our fast and healthy evolution. With Deutsche Telekom’s imprint, one of the world’s leading integrated telecommunications groups, we are even stronger. We had an amazing track so far, and this is the beginning of a new and very exciting era”, said Nikolai Beckers, Chief Executive Officer Romtelecom and COSMOTE Romania.