The Chinese company is reinventing the way a company promotes its products before they get out on the market. OnePlus wants to build up the anticipation of the fans towards their next “flagship killer” and came up with an interesting and unique idea.
OnePlus started a survey on Weibo asking fans to vote for their favorite design that should be used on the retail boxes that will be made for OnePlus 5.
What’s the purpose of all of this? Well, unlike its competitor who pretend they don’t want people to talk about their future products, OnePlus wants people to talk about them. They offered plenty of clues in the past few weeks.
Also, OnePlus won’t be blamed if the design of the boxes will not match everyone’s taste and fans will have to blame each other if they don’t like it.
Either way, the Chinese company is doing good so far.