Market research firm Counterpoint revised the list of the world’s largest smartphone manufacturers in the last quarter of 2017, and the data shows that Nokia has made a real strong comeback in less than an year since is return on the market.
In fact, according to Counterpoint data, the sales of Nokia-branded smartphones have accelerated strongly in the end-of-year, in the last quarter when it sold more smartphones than in the rest of the year.
According to the report, Nokia sold 4.4 million smartphones, gaining a global market share of 1% and ranked 11th. Results of the Finnish brand were small compared to Apple, Samsung and Huawei or the Chinese brands such as Vivo, Oppo, or Xiaomi.
But compared to the rest of the market, Nokia smartphones became in just a few months more popular than the smartphones of other big companies that continued their business on the smartphone market in the two years that Nokia was gone.
Thus, Nokia has been selling more smartphone in Q4 2017 than HTC, Sony, Google, Alcatel, Lenovo, OnePlus, Gionee, Meizu, Coolpad and Asus.
Moreover, the company has achieved remarkable performance in some markets. For example, in the UK it was ranked 3rd in the last quarter, while in Russia, Vietnam and the Middle East entered the Top 5.
The company continued make good sales of feature phones too. In the last quarter, according to Counterpoint, approximately 20.7 million units were sold globally, with HMD Global ranked 6th in the world with a 5% market share. It’s not bad for a company that appeared on the market a year ago.
The official from Nokia and HMD Global can only be grateful for the attachment of Finnish brand fans. Even after two years of absence, Nokia fans have not forgotten their favorite phone brand.