No LG G7 this year? The Korean tech giant wants to rebrand its flagship series

- Adrian Ungureanu
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New rumors from South Korea suggest that LG isn’t happy with the current brand of its flagship series, the G series, which to be honest, it feels to short anyway.

Apple has the “iPhone”, Samsung has the “Galaxy”, so its really easy to make brand out of such monikers. “G” could stand for many things.

According to news reports, LG Electronics is planning to rebrand its flagship G smartphone series to compete against larger rivals Samsung Electronics and Apple.

“LG is preparing a new brand strategy for the G series in the first half of the year. Numbering the phone with a two-digit number and rebranding the phone with a new name are some of the options on the table,” an LG official was quoted as saying by Digital Daily, a local tech news outlet.

The Korean tech firm rolled out the Optimus G in September 2012 and took out the name “Optimus” from its marquee smartphone G2 in 2013. Two years later, the company launched the V smartphone brand. The G and V models have been released in the first and second half of the year, respectively.

LG confirmed that a rebranding scheme for the G smartphone is currently underway.

“Rebranding flagship models is nothing new, and Samsung and Apple have done so for their own flagships,” an LG official told The Investor, adding that the naming of the upcoming LG smartphone has not yet been decided.

LG is slated to unveil its new high-end smartphone at Mobile World Congress, the world‘s biggest mobile fair, which is to be held in February in Barcelona. Its G5 and G6 smartphones were launched at the trade show in the same month in 2016 and 2017, respectively, and went on sale in March of the same year.