Amazon’s philosophy with the Kindle line has been consistent for nearly 10 years now — to make the device disappear, by making it as close to paper as possible. However, with the release of its latest model, called the Kindle Oasis, Amazon is shining a spotlight on the Kindle design itself.
It’s bringing its flagship e-reader back into the consumer tech conversation with a bold device, and it carries with it some new compromises.
The Oasis is brighter, smaller, and thinner. It’s also a whopping $290. The device’s funky new aesthetic is a surprise move for the relatively no-frills Kindle category, and yet it packs the longest battery of any e-reader ever made.