Lenovo gradually covers the brand Motorola


Where Lenovo completed the acquisition of Motorola Mobility in 2014, said: “We plan not only to protect the brand Motorola, but will make it more – strong.” Despite these words, the priorities of the Chinese producers seem to have changed, as the brand is about to disappear.


“We will gradually remove Motorola”, said COO Rick Osterloh.


Motorola phones will come under the name Lenovo, which means that it will merge with smartphones Lenovo, high-end devices will use the branding Moto, while budget devices will use the brand Vibe.


Expect more Moto products featuring blue logo Lenovo, and logo similar to “M”. Motorola’s name, however, will not disappear completely – it will live as a share by Lenovo.