Yesterday’s Apple event was seen by many as the one of the most important product launch event in the last decade. And most likely it was. We had more than 9 months to increase out level of expectations regarding this year’s iPhones, so the whole planet watched Apple’s event.
Everybody expected to be blown away by Apple. But did that really happened? Making a review of the online publications around the world, from what I read, I feel that the level of excitement has drastically dropped after the event. The number of articles is impressive, but the spread of news was equally impressive after Samsung’s Galaxy S8 and S8 Plus were unveiled. In contrast, the level of enthusiasm among fellow journalists and bloggers make me think that not all expectations were met. Anyway, let’s get down to business.
iPhone 8 and 8 Plus – not quite the new generation of iPhones that Apple claims to be
Apple describes iPhone 8 and 8 Plus as being “a new generation of iPhone”. There are some important changes on the inside, but we see the same design we’ve first laid our eyes on in 2014, when iPhone 6 and 6 Plus were launched. The major difference from last year iPhones is the glass sandwich with the metal frame in the middle. But Apple went for glass because, otherwise, it couldn’t go for wireless charging. Anyway, glass does looks and feels better than metal on a smartphone in 2017. Glass is the new metal nowadays.
But iPhone 8 is the updated/upgrade version of last year’s generation. They we’re supposed to be the iPhone 7s and 7s Plus. Apple decided to rename them. But the upgrade is much more noticeable than the iPhone 6s was for the iPhone 6 generation. We’ve got wireless charging, we’ve got a new processor and Jony Ive calls the Apple A11 Bionic, 64 bit architecture built, featuring a neural engine chip as unique. And since is the same chip as on the iPhone X flagship, it must be great.
Battery-wise, Apple doesn’t reveal the battery size, yet it claims that iPhone 8 will offer up to 14 hours talk time, up to 12 hours internet use, up to 13 hours of video playback and up to 40 hours of audio playback. iPhone 8 Plus will definitely have a bigger battery because the gets better numbers: up to 21 hours talk time, up to 13 hours internet use, up to 14 hours of video playback and up to 60 hours of audio playback. Both have wireless and fast-charge features, that will charge the battery up to 50% in 30 minutes.
Going to the commercial details. The two variants will be available in three colors: Gold, Silver and Space Gray. Also, there will be two storage options 64GB and 256GB. The 64GB iPhone 8 will cost $699 without contract and the 256GB iPhone 8 will cost $849. The 64GB iPhone 8 Plus has a recommended price tag of $799, while the 256GB variants will cost $949. So, they’re more expensive than last year’s iPhones. But due to the improvements, the bigger prices are not a surprise.
Preoders start on September 15th and in stores the new iPhones will be available starting September 22nd.
iPhone X – a smartphone expected by the whole world
Literally, there was no other smartphone in the history to have been so intensely rumored, leaked and analysed before it was unveiled. Any single piece of information leaked, every debate and all the rumors and speculations helped build an unparalleled level of anticipation.
Fans made their own expectations, as iPhone X, is the anniversary smartphone from Apple. The smartphone to celebrate 10 years of iPhone history. No wonder iPhone fans expected so much from Apple. But were their expectations met?
Well, the iPhone X, which is pronounced “iPhone Ten” by the way, looks exactly as we’ve seen in the leaks and renders in the past month. We got the glass panels, the notch at the top of the display, vertical dual camera at the back, no physical Home button and no fingerprint reader of any kind. Not under the display, nor at the back of the phone, or in the Power button on the side of the phone.
The iPhone X sports a 5.8-inch (2436×1125 resolution) superb SuperAMOLED display, made specially by Samsung for Apple. It’s a proof the business can be done beyond any rivalries between the Cupertino-based tech giant and its South Korean counterpart. As mentioned earlier, there is a cutout at the top of the display for the selfie camera, earpiece and the 3D face recognition sensor. Which is one of the major features on the iPhone X. From what Apple describes FaceID is different from other similar face recognition systems on other smartphones on the market. It makes a 3D map of the user’s face and remembers it. It updates the user’s face features constantly so iPhone X will know the features of you face better then your mother does. That should make tricks like using a photo to be worthless. But until the FaceID will be tested against hacks we can’t tell for sure. We’ll just have to believe Apple.
Like the iPhone 8 series, the X will be powered by the new A11 chip. It’ll be assisted by a 3GB of RAM and will offer two storage options: 64GB and 256GB. It also has wireless and fast charging features as the iPhone 8 models have. The main camera has two sensors of 12MP each, while the selfie snapper has a 7MP sensor.
iPhone X will provide up to 20 hours talk time, up to 12 hours internet use, up to 13 hours of video playback and up to 60 hours of audio playback. Is IP67 certified and as the iPhone 8 models will run on iOS 11.
Going to the commercial info, like anticipated by many rumors it’ll arrive way later on the market. Preoders will go live on October 27 and in stores it’ll arrive on November 3rd. The 64GB iPhone X has a price tag of $999 and the 256GB variant costs $1.149.
Impressive for us or not, the success for iPhone X and the other two will be decided by the numbers of buyers. Most likely Apple will make a profit out of any number of iPhones sold. They always did.