Instagram brings 30-second video ads and new promoting options


After a while of experiencing ads formats, Instagram decided that the best solution to make some more money is to introduce video ads up to 30 seconds, that will appear in user’s feed after September 30th, in more than 30 countries, including Spain, Italy and South Korea.


Even if until now you were used to ads, now the time dedicated to them is double the time that an usual user has to post videos or images. At the same time, those who want their products to get on Instagram, can also give the ads a cinematic effect or to opt for a feature called Marquee, that raises visibility on a product for a short period of time.

Source: engadget