Have you erased your data by mistake? Don’t worry! You’re not the only one

- Adrian Ungureanu
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While we are careful about the safety of our data, not to be exposed to threats from outside, it seems that we are more likely to lose data due to hardware failure or by accidentally deleting it ourselves.

A new Kaspersky survey shows that the overwhelming majority of people recognize there are security threats to their information, with three quarters (73%) agreeing that cybercriminals and hackers pose a high risk to their data, and two-thirds saying malware (65%) is a high-risk threat. However, there exists a discrepancy between the concerns people have about the safety of their data, and the measures they take (or rather don’t take) to protect the data they love.

Worryingly, only around half protect their devices with a password, with 53% using a password for their smartphones, 42% for their tablets and 48% for their computers. Worse still, one-in-ten people don’t do anything to protect their data at all (19% on tablets, 10% on computers and 11% on smartphones). And although the threat of cybercriminals and malware is considered by many to be a high risk to their data, only about a third have a general security solution on their devices.

Moreover, there is a disconnect between user perception – and the reality – of reckless behaviour, and its impact upon data risk. Less than half (47%) of people admit that their own inattentiveness can put their data safety at high risk, yet when asked how they’ve lost data in the past, in one-in-five (19%) cases, users admitted they have actually accidentally deleted it themselves. This is second only to people losing data due to their device being damaged (23%).

When it comes to the data people love, photos and videos are seen by many as the most valuable and irreplaceable forms of data stored on digital devices. But these are most likely to be lost from smartphones, with 44% of people saying this has happened to them in the past. 37% of computer users and 30% of tablet users have experienced the same.

To help safeguard valuable data on their devices, users can take a number of simple precautions. By backing up data to the cloud, it can be easily retrieved from anywhere at any time, should it disappear from your device. Encrypting sensitive information and password protecting devices and apps will also make data access a lot harder, should a device fall into the wrong hands. Password managers can help create and store secure and unique passwords.

Users should also activate VPN connections to protect their data while in public Wi-Fi networks. For added peace of mind, sensitive data can also be wiped remotely using remote administration tools, if the device is lost or stolen. Kaspersky Total Security can help users put these measures – and many more – in place for total protection and true data integrity.