GLOBUL smartphone sales for 2012 in Bulgaria marked a 24% year-on-year increase, representing 30% of all handsets sold in GLOBUL, GERMANOS and official partner shops. GLOBUL also reports positive trend in tablet sales which increased seven times in 2012 compared to 2011.
The rise in smartphone sales in 2012 stems both from the increase of attractive models at affordable prices and from the GLOBUL subscription plans with mobile internet bundles, making data services available to larger number of clients.
Sales data showed that in 2012 the hi-end, premium class devices became more popular among Bulgarian consumers due to the popularity of these models and the profitable GLOBUL leasing offers. Middle and low-range smartphones also marked significant growth, as most popular traditionally were smartphones in the BGN 300-400 price range. Although the majority of devices sold in GLOBUL store chain in 2012 were phones with hardware keyboard, the demand for mobile devices with operating system steadily increases.
In terms of operational systems, Android, Symbian and iOS held their overall leading positions in 2012. The global trend for growth in sales of Android-powered handsets was seen in Bulgaria as well, and the sales of these devices in GLOBUL store chain were extremely good. The success of the devices powered by the Windows Phone OS deserves special attention as they are expected to mark even greater growth this year.
The availability of multitude of affordable smartphone models and attractive subscription programs that facilitate access to data transfer services led to 50% growth in mobile internet usage in GLOBUL network for 2012 compared to 2011. The number of the mobile internet users marked the impressive 75% y-o-y increase.
GLOBUL usage data showed that clients use mobile internet services mostly for browsing, file sharing, internet video, chat and online games. In 2012, social networks claimed undisputed leadership in terms of popularity among users.