Just look at what eight grand can get you if you are in the ballpark for an Android-device from Vertu! A sapphire-covered 800×480 display, a 1.5GHz one-core CPU, Android 2.3 and a 1250mAh battery in a titanium shell. With its swaggery design, we don’t expect this smartphone to be used in hazardous working conditions – nuclear waste depositories, mining, hard materials, space missions, child daycare… so promoting durability in what’s, in reality, a low-end smartphone with an ancient, insecure Android build designed and sold as a luxury item strikes us as oddball marketing. Hutch Harisson, head of design at Vertu, justifies it by claiming that the only thing that could possibly scratch the sapphire-covered display is diamonds. Too bad, better not wear your $10 000 diamond keychain in your pocket then!