Deloitte: Live content to generate over $545 billion in direct revenues in 2018

- Adrian Ungureanu

Deloitte Global has already published their predictions for 2018 in terms of technology, communications and media, forecasting major strides in machine learning for the enterprise, a worldwide appetite for digital subscriptions among consumers, and ongoing smartphone dominance.

According to the Technology, Media & Telecommunications (TMT) Predictions, report, among the findings pertaining to the enterprise, this year’s report indicates that business organizations will likely double their use of machine learning technology by the end of 2018. TMT Predictions highlights five key areas that Deloitte Global believes will unlock more intensive use of machine learning in the enterprise by making it easier, cheaper and faster.

The most important key area is the growth in new semiconductor chips that will increase the use of machine learning, enabling applications to use less power, and at the same time become more responsive, flexible and capable.

Live content in an online world and digital media worth paying for
TMT Predictions includes a number of consumer forecasts as well. Deloitte Global predicts that live broadcast and events will generate over $545 billion in direct revenues in 2018. Despite consumers’ capability to consume content on demand or attend events remotely, live consumption is thriving. And in many cases, live content’s performance has been made more productive and profitable by digital.

Indicating an increasing willingness from consumers to pay for digital content, Deloitte Global also predicts that by the end of 2018, 50% of adults in developed countries will have at least two online-only media subscriptions, and by the end of 2020, the average will have doubled to four.

The future of the smartphone
Smartphone adoption continues to grow. By the end of 2023, more than 90% of adults in developed countries are expected to have a smartphone, with ownership among 55-75 year-olds reaching 85%. And Deloitte Global predicts that owners will interact with their phones on average 65 times per day in 2023, a 20% increase on 2018.

At the same time, Deloitte Global predicts 45% of global adult smartphone users and 65% of 18-24 year olds will worry that they are using their phones too much for certain activities and may try to limit their usage in 2018.

Additional topics from Deloitte Global’s 2018 TMT Predictions include:
• Augmented reality on the cusp of reality – Over a billion smartphone users will likely create augmented reality (AR) content at least once in 2018, with at least 300 million doing so monthly, and tens of millions weekly, according to Deloitte Global.

• Mobile only wireless home internet – For 2018, Deloitte Global forecasts that one fifth of North American homes will get all of their internet data access via cellular mobile networks. There will be significant variations by country, however. In Brazil, for example, nearly a third of all homes will be mobile only, but only 10% in some European countries. The differences between geographies are due to a range of technological, economic and demographic factors.

• An increase in #adlergic – While three quarters of North Americans engage in at least one form of regular adblocking, only about 10% of this population engages in blocking ads in four or more ways – the “adlergic” population. Consumers who are young, highly educated, employed, and have higher incomes are more likely to be heavy adblockers.

• TV viewing by 18-24 year olds: stable declines, but no tipping point – Deloitte Global predicts that traditional TV viewing by 18-24 year-olds will decline by 5-15% per year in the US, Canada, and the UK in 2018 and 2019. This rate of decline is a similar rate to the prior seven years and is not getting worse. Many forces that distracted young people away from traditional TV, such as smartphones, social media, and video piracy, are reaching saturation.

• In flight connectivity takes off – One billion passenger journeys, or one quarter of all passengers, are expected to be on planes fitted with in-flight connectivity (IFC) in 2018, according to Deloitte Global. This is an estimated 20% increase from projected 2017 totals, generating IFC revenue close to $1 billion for 2018.