“Aurora” and “The handshake”, two new TV commercials from COSMOTE


COSMOTE Romania launches two new advertising campaigns to promote the reshaped tariff plans addressed to residential and business customers. The new campaign for residential customers is part of „Time to listen” platform and focuses on the importance of mobile internet in building our stories, while the new business campaign is focused on taking simple choices in a business world of difficult decisions.

“Stories become more interesting and more captivating when they are based on real facts. Now, with the help of smartphones, we have the power to create stories, and not just read them from a book. On the other hand, our newly launched business portfolio makes your life extremely simple”, stated Dana Bursuc, Marketing Communications Senior Manager COSMOTE Romania.

The new commercial promoting the bundles for residential customers shows a father telling a story about an expedition to the North Pole to his little boys, before sleeping. The father doesn’t read it from a book, but instead he uses his smartphone to document the story with real things, and makes it more interesting. The TV commercial emphasises the importance of smartphones in our lives and the new means of Internet searching and sharing with others, with the help of the new enhanced benefits offered by COSMOTE subscriptions.

In its turn, the advertising campaign for the new Business Portfolio shows that even a simple handshake between two business men is complicated and with many rules that need to be followed. It cannot be argued that a handshake is not simple and has a lot of connotations. This is why COSMOTE Romania offers something simple for small and medium enterprises, to make their life easy in a world of complicated business decisions. COSMOTE offers new business subscriptions, with the largest number of benefits on the market.

The team that coordinated the making of the two advertising campaigns on behalf of COSMOTE Romania is formed of: Dana Bursuc – Marketing Communications Senior Manager, Valentin Stoenescu – Acting Retail Communications Department Manager and Diana Grosu – Brand Manager.

The Ogilvy & Mather team that created and executed the business TV commercial is formed of: Titus Dumitrescu – Creative Director, Anca Ungureanu – Art Director, Bianca Dumitrascu – Graphic Designer,

Alexandru Badarau – Copywriter, Andreea Hascu – Account Director, Alexandra Stoica – Account Manager and Andra Miulescu – Account Executive.

The Papaya team that created and executed the residential TV commercial is formed of: Robert Tiderle – Creative Director, Rares Dumitrel – Art Director, Andrada Sas – Copywriter, Petru Cuciuc – Art Director, Adi Garganciuc – DTP, Ramona Sima – Client Service Director, Andreea Balta – Account Executive, Production House: Mitra Film

Director: Razvan Marculescu, DOP: Alex Sterian, Post-production: Abis Studio.

Click here and here to see the two TV commercials.

More details are available on http://www.cosmote.ro/