Apple poised to set new records of iPhone sales in Q4 2017

- Adrian Ungureanu

We’re less than a month away from the end of the year so there are plenty of that for research companies to forward their predictions. IHS Markit sees record sales of smartphones for Apple, despite the fact the iPhone 8 series isn’t as popular as Apple expected and the iPhone X shipments were very sluggish in the beginning.

But the iPhone X already recovered strongly in some markets. In eight countries, the iPhone X already accounts for over 2% of the iPhone active installed base just three weeks after its first availability on November 3. The leading countries for iPhone X adoption are markets with high gross domestic product (GDP) per head such as Singapore, Denmark, Switzerland and Japan, according to IHS Markit.

Despite production constraints, in the markets where iPhone X has launched, initial uptake is very similar to adoption of previous iPhone flagship launches in the same launch period. This indicates good demand for iPhone X and is better than the rumored supply, according to IHS Markit.

In the US, iPhone X adoption after three weeks matched the adoption of iPhone 8 Plus and beat early adoption levels for both the iPhone 8 and 7 Plus. Only the iPhone 7 model had greater initial success. In Japan, initial iPhone X adoption was as good as or better than any recent iPhone launch, and matched the level of the iPhone 7.

IHS Markit expects Apple to enjoy its best ever year for iPhone. IHS Markit forecasts each of the next four quarters will see on-year increases in iPhone shipment volumes.

In the fourth quarter of 2017, IHS Markit forecasts Apple will ship 88.8 million iPhones – this will be the greatest number of iPhones ever shipped in one quarter.

Apple will need to ship just 31 million iPhone X units for iPhone average selling price (ASP) to exceed US$700 for the first time in the iPhone’s 10-year history, assuming total shipments amount to 88.8 million.