Apple and Google have the largest app stores in the world. The App Store and Google Play are a gold mine for the two companies. Well more for Apple, than for Google.
But even so, the two companies make huge cash. That’s because, apart from advertising, they make developers pay fixed commission from their sales. They also have their own apps, but they represent just a fraction, and the rest of the are mobile applications are developed by third parties. Larger or smaller companies or individual developers.
The devs don’t really have a choice it they want to sell via those app store. So Apple and Google dictate the rules, and those who want to enter their app stores, who have a huge exposure, developers have to accept the terms and conditions proposed by the two giants.
Obviously, not everyone sees such practices with good eyes. France, for example, sees it as an abusive practice, accusing Apple and Google for taking advantage of their position in the mobile apps market to impose their own contractual terms without giving developers even the slightest negotiating power. In other words, you either do as they say it or you’re not allowed in.
We have not heard of any rebellion on the part of the developers, but at the same time we can’t ignore the point of view of the French authorities. Which is not completely wrong. You want to sell through AppStore and Google Play you must agree with the terms of the two companies, but at the same time, developers should also be given rights, not just obligations.
The French Finance Minister, Bruno Le Maire, has officially announced that they are ready to take on the two US giants into court to stop their abusive practices.
“I will therefore be taking Google and Apple to the Paris commercial court for abusive trade practices. As powerful as they are, Google and Apple should not be able to treat our startups and our developers the way they currently do”, Le Maire said.