iPhone X was unveiled. On October 27 is supposed to be available for pre-order for the first time and starting November 3rd it should arrive in stores! That’s what everybody knows, right? At least this is the schedule set be Apple itself.
But will they be able to keep with the current calendar? Not so sure. Raymond James analyst Christopher Caso says Apple hasn’t even started production of its expensive new premium model.
“Interestingly, while the industry widely anticipated a shift in iPhone ramp timing, our checks suggest there was an incremental delay in the build plans – with orders firmed up as recently as last week – shifting production more into the December quarter. While our checks are ongoing, initial feedback from our meetings suggests that final production of iPhone X has not yet begun, with production expected to commence in mid-October. That production start is about a month later when compared to expectations a month ago, and about 2 months later than expectations at the end of June. Notably, this is consistent with commentary from Diodes last week suggesting the timing had changed since reporting June quarter results and is important as it relates to tone and expectations for the December quarter.“- Christopher Caso, analyst, Raymond James
You know what that means. If there another month delay in production, it could also mean another delay of the release. That means we might get to see iPhone X in December, if the information is correct. That might really ruin Apple’s plans for the last quarter of the year.