Apple ended last year with a total of nearly 216 million sold iPhones sold worldwide, and analyst Gene Munster expects the US giant to sell more smartphones this year.
Of course the increase would be spectacular. According to him, Apple will sell around 220 million iPhones this year, with about 4 million more units that it sold in 2017. The analyst at Loup Ventures predicts that sales volume will be similar in 2019.
But the analyst believes that Apple will no longer attract customers just because they launch new smartphone. From now on, Gene Munster believes that the services will be the ones that will attract customers.
The managing partner at Loup Ventures believes that Apple has already reached its peak in terms of market share, and from now on the Cupertino-based tech giant has to focus on sustaining the current sales level.
It’s difficult to predict what will be though. This year Apple will launch at least three phones, if not four. There are intense speculations about launching three iPhones in the fall. Two with OLED screens and another one, cheaper, featuring a bigger LCD screen. At the same time, a second generation of the iPhone SE, Apple’s idea of “budget phone”, is also expected to be launched this year. It could be launched in June at Apple’s WWDC 2018 event.
It remains to be seen how many iPhones will they launch this year and what will be the impact on sales. They might help Apple in growing their sales or sustain the current sales volumes. But sales can also drop.