Albanian operator AMC will officially adopt the Telekom brand identity and operate under the “T” logo from 23 July. The company became part of Deutsche Telekom Group after the German operator bought Greece’s OTE in 2008. Albania becomes the twelfth country across Deutsche Telekom’s European footprint to turn Magenta. For Albania this also means new services, starting with the launch of LTE.
Moreover, customers will be able to experience the new Telekom brand via significant changes across shops and main customer touch points, such as the company’s new website. The official launch of Telekom Albania is being celebrated within a series of interactive events. As a key highlight, the media campaign “We connect people in Europe!”, which Deutsche Telekom has launched in twelve European countries, is being brought to life with almost real-scale landmark buildings featured in the campaign. The display, taking place on Tirana’s main square, invites people to experience how Telekom Albania connects them to Europe, true to Deutsche Telekom’s slogan “Life is for sharing”, or “Caste qe na lidhin” in Albanian, which literally translates as “Moments that connect us”.
Dimitris Blatsios, CEO of Telekom Albania, emphasized the importance of this decisive moment: “This is a significant milestone in the history of our company and a major development in the telecommunications sector of the country. The brand identity of Deutsche Telekom and what it represents will bring forward a new world of infinite possibilities for the customers and the communities we serve. Telekom Albania launches today the 4G services, enabling our customers to enjoy unprecedented speeds in their mobile experience.