Well, it started small, but the fire is spreading more and more. The relation between Amazon and Google is on very thin ice, and the fire caused by their disputes over Echo Show and YouTube is melting the ice even further.
Some of you may know the story, but I’m going to briefly go over it again. Amazon’s Echo Show, which can be seen in the picture above could be used for watching videos on YouTube until September using the YouTube app.
But Google wasn’t happy that Amazon disabled the autoplay and the ability to subscribe to a channel on YouTube. Google said Amazon “violates our terms of service, creating a broken user experience”.
In response, Amazon pulled some Google products out of shelves. Amazon stopped selling the Nest E Thermostat, Nest’s Camera IQ, and the Nest Secure alarm system. Google and Nest are separate firms both owned by corporate behemoth Alphabet.
Two weeks ago, Amazon told the users of Echo Show to access the YouTube using the web browser a a workaround. But after two weeks Google completely blocked the Echo Show device.
Thus, Google once again pulled YouTube from the Amazon Echo Show by blocking the device from showing the web version of the app. A ban on YouTube for Fire TV was added for good measure. The latter action takes effect on January 1st, 2018.
“We’ve been trying to reach agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon.“, said the YouTube team in an official statement.
Right now, the US clients of Google and Amazon are the ones that are the most affected by this dispute. But if the two companies keep on taking measures against each others products and services, this might become a global problem.