Almost 1,900 old mobile phones and accessories collected through the I love recycling program transformed into trees last Saturday


With the occasion of Earth Hour, celebrated in March 2012, COSMOTE re-brought in the attention of the public the environmental program I love recycling, respectively the importance of collection and recycling of old mobile phones and accessories. For each of the almost 1,900 old mobile phones and accessories that have been collected from the beginning of the campaign until the end of September 2012, COSMOTE Romania planted a tree last Saturday.

Following this year’s collection, COSMOTE Romania has invited the Groups’ employees, bloggers and volunteers, to the planting action within Adopt a forest program, in collaboration with MaiMultVerde association, that took place on Saturday, November 10th near Ploiesti. Around 200 people carried on the COSMOTE and Germanos customers’ involvement and interest in the collection of old mobile phones and accessories, by planting a tree for each one of the collected items in 2012.

Along the 1,900 trees resulted from this year’s collection of old terminals, COSMOTE Romania brought in an additional 5,000 trees which were planted on a 1 hectare surface during the action from last Saturday, as part of the Adopt a Forest program.

We thank in this way also our customers and colleagues for contributing to the collection of almost 1,900 terminals and accessories during the 7 months campaign period and making possible the planting of new trees. We will continue to fulfil the commitment for a greener environment for all of us, by developing this type of new campaigns next year as well”, stated Ruxandra Voda, Corporate Affairs Senior Manager, COSMOTE Romania.

This year’s collection campaign was held both in COSMOTE and Germanos retail network, addressing all mobile phone users who wanted to recycle old terminals and accessories, as well as internally, engaging all the Group’s employees. All old terminals, accessories and batteries are sent to Environ, COSMOTE’s partner, authorized to treat electronic waste through its recycling partners. 

COSMOTE Romania launched Adopt a forest program in 2009 by planting 5,000 trees in the Caciulati forest, nearby Balotesti. The following year the team of volunteers planted 10,000 baby oak trees on a surface of 20,000 square metres East of Ploiesti, with the support of MaiMultVerde Association and of the Municipal Management Services Ploiesti while in 2011 returned to take care of the trees that did not catch roots.